Hi, I’m Raina.

I am a driven and collaborative creative marketing leader with a proven track record of inspiring organizations to craft innovative B2B and B2C experiences that elevate branding, increase revenue, and drive customer loyalty. I am passionate about founding, building, and scaling in-house digital marketing teams while delivering flawless omnichannel brand experiences that drive revenue and support company evolution.

With over 14 years of leading brand, creative design, ABX, content strategy, digital marketing, and customer experiences, I specialize in brand storytelling with a proven track record of creating operational efficiencies, developing positive team cultures, and leading the creative strategy resulting in accelerated marketing pipeline.

As a leader, I hold the belief that cultivating a robust team culture commences with the values of empathy, compassion, and a genuine sense of humanity.

Senior Digital Marketing + Creative Experience I possess extensive expertise in guiding brand evolution, implementing systematic design approaches, and elevating global brand experiences to boost recognition, all while efficiently expanding design operations.

ABM Strategy & Sales Partnership I have successfully collaborated with C-suite executives, sales teams, event planners, product marketers, customer marketing teams, and partner marketing units to orchestrate imaginative end-to-end global experiences, resulting in unprecedented sales achievements.

Team & Thought Leader I foster a positive team environment built on trust and transparency by fueling my team’s culture through inspirational ideas, streamlined workflows, and beliefs to hold us accountable.

Collaborative Partner & Mentor I motivate teams to collaborate effectively, embracing brand consistency, feedback, and continuous iteration, which ultimately leads to the delivery of superior work tomorrow compared to today.

Over the course of my career, I've had the privilege of collaborating with a diverse range of organizations, from SaaS startups and mid-sized tech companies to Fortune 500 global corporations. Some of the achievements I take particular pride in include:

• Spearheading a comprehensive global brand refresh across all digital platforms, involving over 1,700 assets. This included a website redesign, the creation of international microsites, and the enhancement of brand standards in support of a new company acquisition and pipeline acceleration.

• Pioneering go-to-market strategies for global SaaS companies, in both B2B and B2C realms, resulting in heightened brand awareness, increased customer adoption, lead generation, and accelerated pipeline growth.

• Facilitating the global rebrand and transformation of the experience design for a Fortune 500 company, leading to improved buyer journeys across various channels.

My areas of expertise encompass: Creative Strategy, Design Operations, Visual Storytelling, Brand Strategy, Digital Marketing, Content Strategy, Account-Based Marketing (ABM), Team Leadership, Sales Enablement, Social Media Management, UX Design, Product Marketing, Corporate Marketing, Digital Experience, and more...

Now, let’s work together to design change, cultivate empathy, and craft meaningful experiences for your customer journey.

Contact Me